Privacy policy

Last updated: 9 November 2026

Who we are

Sharkify is made by Promptive Group Pty Ltd (ACN 696 907 614, ABN 84 696 907 614), based on the Sunshine Coast, Queensland, Australia. This policy covers the Sharkify phone app, for iPhone and Android, and the Sharkify app that runs on your Shark’s screen. In this policy, “we”, “us” and “our” refer to Promptive Group Pty Ltd. Sharkify is not made by or affiliated with BYD.

The short version

The Sharkify apps have no account, no advertising and no tracking. The phone app talks to your Shark directly, over your home Wi-Fi or the Shark’s own hotspot. Nothing your Shark records is sent to us. Both apps send us diagnostics, such as how setup went, crashes and whether the dash cam is recording, so we can fix problems. Diagnostics never include your videos, your location or your driving, and you can turn them off. This website counts its visits with Google Analytics, as described below.

What stays on your phone

To set your Shark up and show you its videos, the Sharkify phone app keeps a few things on your phone, and only on your phone:

• the name of your Shark’s hotspot, and its password, which is kept in your phone’s secure storage (the iPhone keychain, or the Android Keystore)
• a key the app makes for itself, kept in secure storage, in case your Shark asks the phone to identify itself
• a key for your Shark’s videos, kept in secure storage on this phone only, so only this phone can read them
• your Shark’s address on your Wi-Fi, so the app finds it quickly next time
• when you last set the Shark up, its BYD software version, and which Sharkify versions went on it
• a copy of the Sharkify apps it downloaded, so a Shark can be set up without internet
• a random ID for this phone, shown as its Support ID in About

Deleting the app removes all of these from your phone.

What the app sends, and to whom

The app downloads the list of Sharkify apps, and the apps themselves, from our storage on Microsoft Azure in Australia. Every download is checked against our signature before it is used. Like any web server, Azure records standard connection details such as your IP address. We do not use those details to identify you.

The app checks for its own updates with Expo, the service that delivers them, and on iPhone with Apple’s App Store. Those checks send the app’s version and your phone’s platform, along with standard connection details such as your IP address. Expo and Apple handle this under their own privacy policies.

When you set the Shark up, the app connects straight to your Shark. What it sends and reads there, such as the Shark’s model and software version, stays between your phone and your Shark.

Your videos

When you watch or save your dash cam and Sentry videos, your phone fetches them straight from your Shark over Wi-Fi, encrypted the whole way. They never pass through our servers. Videos you save go into your phone’s photo library (Photos on iPhone, your gallery on Android); Sharkify only adds to it and never looks at your other photos.

Sharkify on your Shark

Dash cam recordings and Sentry events are kept on your Shark. Sharkify on your Shark checks our storage for updates, and that request shows which version it has. It does not send your recordings, your location or your driving to us.

Diagnostics

To find and fix problems, both Sharkify apps send us diagnostics. From the phone app:

• how far setup got, and why a step failed
• crash reports
• which features are used, such as playing or saving a video
• the app’s version, and your phone’s model and its iOS or Android version

From Sharkify on your Shark:

• once a day, a health report: how much of the time your Shark was on the dash cam recorded, how many camera and Sentry errors there were, how full its storage for clips is, your Sentry and dash cam settings, how many times a day features such as Sentry were used, and the Sharkify and BYD software versions
• crash reports, and camera and Sentry errors

Each report carries a random Support ID: your phone’s own, shown in About in the app, or your Shark’s, shown in Sharkify’s Settings on the Shark. Tell us that ID when you ask for help and we can find your reports. Diagnostics never include your name, your email address, your Shark’s VIN, your location, your Wi-Fi or hotspot names, your phone’s name, your videos or pictures from the cameras, or anything about your driving, such as when or how far you drove. Nothing is sent when you start or finish a drive.

Diagnostics are on unless you turn them off. Setup tells you so. Turn them off with Share diagnostics in About in the app, and in Settings on your Shark. If they are off on your phone when you set your Shark up, they are turned off on your Shark too.

Diagnostics go to Sentry.io, a service run by Functional Software, Inc. in the United States, which stores them for us in its data centre in Germany. Sentry.io is set not to store your IP address. We keep diagnostics for no more than 90 days, and we use them only to make Sharkify work better. To have your reports deleted sooner, email us your Support ID.

This website

www.sharkify.com.au uses Google Analytics to count visits: which pages are read, roughly where visitors are, what device and browser they use, which site sent them, and whether they open the early access form or send it. Google Analytics sets cookies in your browser to tell visits apart, and Google processes this data under its own privacy policy. It never receives what you type into the form, only that a request was sent and from an iPhone or Android. We keep this data for 14 months. You can block it with a browser setting or extension, or with Google’s opt-out add-on, and the site works the same either way.

Requesting early access

When you request early access on this website, we receive your name, your email address, your Shark’s year and model, whether you use an iPhone or Android, and any comments you add. The form emails them to our support inbox through Microsoft Azure Communication Services in Australia, and we email you a confirmation. If we invite you to the beta on iPhone, we give your email address to Apple’s TestFlight so it can send your invitation. On Android, we email you a link to download the app from Expo, the service that builds it, and your email address stays with us. We use these details only for the beta, and we delete them when you ask or when the beta ends.

The form is protected by Cloudflare Turnstile, which checks that a request comes from a person rather than an automated script. To do that, your IP address and a check token go to Cloudflare, which handles them under its own privacy policy.

Contacting support

If you email us, we receive your name, email address and whatever you choose to include. We use it only to help you, and we keep it only as long as we need to.

Your rights

Under the Australian Privacy Act 1988, you have the right to:

• request access to personal information we hold about you
• request correction of inaccurate information
• request deletion of your information
• make a complaint about how we handle your information

Children’s privacy

Sharkify is made for vehicle owners and is not directed at children under 16. We do not knowingly collect information from children.

Changes to this policy

We may update this policy as Sharkify changes. Changes will be posted on this page with an updated revision date.

Contact

Questions about this policy, or about Sharkify: support+sharkify@promptive.com.au.